• Dubizzle Group mainly operates in three verticals: real estate classifieds, auto classifieds, and general classifieds (consumer goods and jobs) across the UAE, KSA, Egypt, and other GCC countries.
• The Group covers these markets through its portfolio of market-leading brands:
  • dubizzle: a leading online classifieds platform established in 2005, enabling peer-to-peer and business-to-consumer transactions across multiple verticals, including real estate, automotive, electronics, and general goods. 
  • Bayut: a leading digital real estate portal launched in 2008, designed to connect buyers, investors, landlords, sellers, tenants, brokers, and agents across the residential and commercial property markets. 
  • Property Monitor: a leading UAE-based SaaS platform offering property data, pricing intelligence, and automated valuations to a large base of property agency and developer clients.
  • DriveArabia: the MENA region’s longest-running automotive content platform, which brings a unique audience of buyers seeking review-led guidance, driving incremental engagement and monetisable reach.
  • Hatla2ee: One of Egypt’s leading automotive platforms for new and used car listings.

• Dubizzle Group is focused on four main addressable markets: the UAE real estate classifieds market, the UAE automotive classifieds market, the KSA real estate classifieds market, and the KSA real estate integrated services market. 
• The medium-term outlook across these segments is highly positive, supported by strong macroeconomic tailwinds in the GCC, including robust population and GDP growth. Between 2024 and 2030, the UAE real estate classifieds market is projected to grow at 21% per annum, the UAE automotive classifieds market at 19% per annum, the KSA real estate classifieds market at 38% per annum, and the KSA integrated services market at 10% per annum. Beyond 2030, there remains substantial further growth potential; if Dubizzle Group were to achieve take-rates in line with developed classifieds peers across Europe and Australia, the total addressable market for Dubizzle Group could reach an estimated US$11.7 billion.

Dubizzle Group’s growth strategy focuses on three pillars:

1. Accelerating growth and further margin expansion in the core UAE business by continuing to grow its customer base and enhancing monetisation through expansion of its product offering.
2. Pursuing the ongoing organic expansion into KSA, by replicating its success achieved in UAE real estate classifieds, in addition to rolling out its proven playbook of combining robust classifieds platforms with an integrated services suite for the new-build segment – a business model that the Group has successfully executed in several other markets.
3. Inorganic growth through strategic and accretive acquisitions to strengthen the platform and broaden product and data capabilities, focusing on target opportunities that sit alongside the value chain of the Group’s core classifieds and integrated services businesses, enhancing its ability to deliver comprehensive, end-to-end solutions to its professional customer base.

Dubizzle Group platforms connect individual and business sellers (listers) with prospective buyers. In the real estate vertical, dubizzle and Bayut are entrenched as the primary choice of property agencies, which subscribe annually to both platforms to list their inventory of properties for sale or rent to generate leads with property seekers and benefit from the Group’s full suite of CRM and lead generation software, which is deeply embedded in agents’ workflows. In the autos vertical, dubizzle is entrenched as the primary choice for car dealers who subscribe annually to dubizzle to list their inventory online and generate leads with prospective car buyers. Individual sellers can also list their own car (or any other goods) for sale and pay per listing on dubizzle.

Dubizzle Group is the absolute market leader in UAE Autos classifieds with c.87% revenue market share. The Group is also a distinct number one in an attractive two-player UAE real estate classifieds market with 50% revenue market share and 65% traffic share, and the highest number of listings, agent/seeker net promoter score, and strong brand awareness. The Group also benefits from strong leadership positions in other MENA markets and a clear first-mover advantage in KSA integrated services.

• In recent years, Dubizzle Group has delivered strong financial performance, achieving a remarkable 67% revenue CAGR from 2017 to 2024, with revenues reaching US$ 183m in 2024. In H1 2025, Dubizzle Group continued to deliver strong financial results, increasing group Adj. Revenue to US$ 117.4m, achieving 39% year-on-year growth when compared to H1 2024.
• In its core and mature UAE market, the business further showcased its strength by achieving best-in-class profitability, with Adj. EBITDA margin expanding rapidly from 25% in FY 2022 to 34% in FY 2024 before reaching 46% in H1 2025, while adjusted net income margin rapidly expanded from 22% in FY 2022 to 30% in FY 2024 before reaching 41% in H1 2025.

Dubizzle Group will be listing its shares solely on the Dubai Financial Market in the UAE.

The offering will comprise a mix of primary and secondary (allowing existing shareholders to sell part of their holdings), with the primary component amounting to c.US$100m proceeds to be used (i) to settle the Dubizzle Group’s Employee Stock Ownership Plans (“ESOP”), (ii) to fund strategic M&A opportunities, and (iii) to maintain strategic flexibility for growth going forward.

While classifieds is an inherently high cash-generating business model, in the short term, Dubizzle Group expects cash flows to be re-invested in growing the business, with a focus on product innovation and market expansion, both organically (primarily in KSA) and inorganically through strategic M&A activity. In the medium term, Dubizzle Group envisages putting in place an attractive dividend policy for shareholders, in line with its targeted strong cash-flow generation.